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How to Create an Editorial Calendar: Template and Example

How to Create an Editorial Calendar: Template and Example

Discover how an editorial calendar can streamline your workflow, ensure consistent content marketing success, and learn to create your own calendar with practical examples and a downloadable template.

15 min

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Introduction

Feeling overwhelmed by content deadlines? Discover how an editorial calendar can streamline your workflow, ensure consistent content marketing success, and learn to create your own calendar with practical examples and a downloadable template.

What is an Editorial Calendar?

Think of an editorial calendar as the maestro of your content marketing orchestra. It keeps all team members in sync by outlining when and where content is published. This includes crucial details like topics, deadlines, and assigned responsibilities. Essentially, it's a roadmap that guides your content strategy and ensures everyone adheres to publishing schedules.

Step-by-Step Guide to Creating Your Editorial Calendar

  1. Choosing the Perfect Format:

    The ideal format for your editorial calendar hinges on the size and complexity of your team. For smaller teams, a simple spreadsheet might be sufficient. Larger teams might benefit from project management software like Asana or Trello.

  2. Determining Necessary Inputs:

    Your editorial calendar should include inputs like publishing date, title, content type, author, status, keywords, and notes.

  3. Selecting the Right Tool:

    Choose a tool that aligns with your team's workflow and preferences, ensuring it is user-friendly and adaptable to your specific needs.

  4. Populate and Share Your Calendar:

    Fill in your calendar with planned content based on your strategy and upcoming themes. Share it with all stakeholders to ensure everyone is aware of tasks, deadlines, and the publishing schedule.

The Power of an Editorial Calendar

Investing time in creating an editorial calendar offers benefits like enhanced organization, increased productivity, content strategy alignment, and improved tracking and analysis of your content's performance.

Example and Template

To kickstart your editorial calendar journey, download a template that includes columns for publishing date, title, content type, author, status, keywords, and notes. An example entry showcases how to structure your calendar effectively.

Final Thoughts

Creating and maintaining an editorial calendar can be a game-changer for your content marketing strategy. By using the provided template and tailoring it to your needs, you can achieve consistent content production that resonates with your audience.

About the Author:

M

Mayank Mishra

Email: mayank@consumableai.com

Bio: Founder at Consumable AI

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