Case Study: Growth Plays Founder JH Scherck Uses Internals to Power Internal Linking Strategies for Leading Tech Clients

Introduction

Delve into Growth Plays' success story, exploring the challenges they faced, their innovative solution, and the remarkable results achieved.

The Challenge: Scaling Internal Linking for B2B SaaS Giants

Growth Plays boasts an impressive client portfolio, managing SEO for industry leaders like Lattice, Calendly, Heap, and LaunchDarkly. These companies all share a common challenge: large, dynamic websites with thousands of pages. Traditionally, maintaining an effective internal linking strategy across such vast landscapes was a herculean task. It demanded a significant time investment, often resulting in missed opportunities due to the sheer scale of the websites. Manual processes, including keyword research and content audits, while valuable, proved insufficient for truly optimizing internal linking at this level.

The Turning Point: Discovering Internals

The tide turned when JH Scherck discovered Positional's Internals toolset. This suite of tools proved to be a game-changer, revolutionizing Growth Plays' approach to internal linking. Internals automates the discovery of valuable linking opportunities, significantly reducing the time and effort previously required. This newfound efficiency allowed Growth Plays to focus on broader strategic initiatives while ensuring their clients' websites leveraged the full potential of internal linking.

Internals: Transforming the Internal Linking Game

The impact of Internals went far beyond simply saving time. Here's a closer look at how this innovative tool transformed Growth Plays' internal linking strategy:

• Time Efficiency Unleashed: Internals streamlines the process, saving Growth Plays an estimated five hours per client per month. This translates to significant time savings for the agency, allowing them to scale their services and support a growing clientele.
• Enhanced Link Discovery: Unlike traditional methods that relied on manual searches or less sophisticated tools, Internals leverages automation. It meticulously analyzes existing content, employing both keyword-based and NLP (Natural Language Processing) approaches to identify the most relevant internal linking opportunities. This ensures that even secondary keywords with strong ranking potential are not overlooked.
• Seamless Integration: Growth Plays praises the user-friendliness of Internals. The tool requires no complex integrations, making the onboarding process smooth and efficient. It integrates seamlessly with existing workflows, minimizing disruption and maximizing productivity.
• Scalability for Growth: Growth Plays manages a diverse portfolio of clients. Thankfully, Internals caters to this need with a scalable design. The tool allows for managing multiple clients within a single dashboard, providing a centralized platform for optimizing internal linking across all their projects.

Benefits Beyond Efficiency: A Strategic Advantage

The impact of Internals extends far beyond saving time. By integrating this powerful tool into their standard operating procedures, Growth Plays has reaped numerous benefits:

• Strategic Edge: Growth Plays leverages Internals to optimize each client's website more effectively. This translates to a significant strategic advantage in the competitive SEO services market. Their expertise in internal linking, coupled with Internals' automation capabilities, allows them to deliver exceptional results for their clients.
• Client Satisfaction and Retention: Improved search ranking performance, combined with the efficiency of managing SEO tasks, leads to higher client satisfaction and retention rates. Growth Plays' clients experience tangible results, translating into long-term partnerships.
• New Business Opportunities: Demonstrating their capability to identify and implement effective internal linking strategies using cutting-edge tools has also proven to be a valuable asset in acquiring new clients. Growth Plays positions themself as SEO leaders who can deliver exceptional results, attracting new business opportunities.

Beyond Internals: A Holistic Approach to Internal Linking

While Internals automates a significant portion of the internal linking process, Growth Plays emphasizes the importance of a holistic approach. Their SEO specialists still engage in strategic editorial discussions to ensure optimal placement of internal links for high-value pages. Additionally, they consider factors like user experience and content flow when crafting internal linking strategies. Internals complements these strategic considerations by providing a data-driven foundation for link placement, maximizing the overall effectiveness of their approach.

Conclusion: A Testament to the Power of Strategic SEO Tools

The Growth Plays case study serves as a powerful testament to the transformative impact that the right SEO tools can have on a company's success. For agencies like Growth Plays, Internals by Positional is not just a tool; it's a strategic asset that enhances service delivery and fuels client success in the highly competitive landscape of B2B SaaS marketing.

This case study underscores the importance of internal linking for SEO, particularly for large websites. By leveraging a combination of advanced tools like Internals and strategic human expertise, Growth Plays demonstrates how to achieve exceptional results at scale.

The Road Ahead: Embracing Continuous Improvement

The SEO landscape is constantly evolving. Search engines regularly update their algorithms, and user behavior continues to change. Growth Plays acknowledges this and embraces continuous improvement. They actively seek out new tools and strategies to stay ahead of the curve. By staying informed and adapting their approach, Growth Plays ensures that their clients maintain a competitive edge in organic search rankings.

Insights for Startups and Established Businesses

This case study offers valuable takeaways for businesses of all sizes:

• Internal Linking Matters: Don't underestimate the power of internal linking. It plays a crucial role in SEO by helping search engines understand your website's structure and content hierarchy.
• Embrace Technology: Explore SEO tools like Internals that can automate tasks and streamline your workflow. This allows you to focus on strategic initiatives and achieve greater efficiency.
• Human Expertise is Key: While automation plays a vital role, don't discount the importance of human expertise. SEO specialists can provide strategic guidance and ensure your internal linking strategy aligns with broader business goals.
• Focus on Long-Term Growth: SEO is a marathon, not a sprint. By consistently optimizing your website and internal linking strategy, you can build a sustainable foundation for long-term organic search success.